Young Financial Success
Project Snapshot
Client: Young Financial Success
Industry: Financial Coaching & Education
Services Provided: Branding, Web Design
Website: youngfinancialsuccess.com
Understanding the Vision
Kimberly, the founder of Young Financial Success (YFS), came to me with a clear mission: to empower teens and young adults with innovative programs in investing, entrepreneurship, and financial literacy.
But she did not have a visual identity or an online presence yet.
She needed a way to tell her story.
She wanted a website that communicated a professional yet fun brand, just like her own personality. But more importantly, her website needed to build trust with teenagers and young adults seeking financial guidance.
In our first conversation, we discussed some goals of the new YFS brand including:
Who YFS wanted to reach
The tone she wanted to set (professional yet fun and approachable)
The goals for the website (educate, build trust, and grow her audience)
This initial phase laid the foundation for every design and brand choice that followed.
Designing the Brand
With the vision in place, we moved into the design. Here’s what we did to bring the YFS brand to life:
Bold, energetic colors to reflect growth and confidence
Clean typography for readability and a professional feel
Welcoming visuals with real people (not stock photos) to make financial topics feel more personal
At this stage, we worked and reworked the design until everything finally felt like “Young Financial Success.”
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Shaping the Website
Next, I mapped out a site structure and content flow that would guide visitors naturally through what YFS had to offer. The priorities were:
A homepage that immediately explained what YFS does and why it matters
Clear navigation to services, resources, and ways to connect
A design style that felt modern, trustworthy, and accessible for a younger audience
This stage was about strategy: making sure the site wasn’t just visually appealing, but purposeful.
Bringing Everything to Life
Once the design was approved, I developed the site to be fast, responsive, and easy to navigate. I added:
Calls to action that encouraged visitors to connect
A structure that highlighted the mission while leaving room for future growth
A polished, cohesive design system that tied every page together
The layout was designed to feel fun and engaging, but also build trust.
The Result
The new Young Financial Success website successfully:
Established brand credibility with a polished and professional look
Created a welcoming experience for teens and young adults looking to improve financial habits
Delivered a clear message about the brand’s services and resources
Set YFS up for growth, providing a strong digital foundation to expand resources and outreach
Working with Kenneth was a game-changer. He took my vision for Young Financial Success and turned it into a brand and website that truly represents who I am: professional, approachable, and most importantly, fun. People constantly compliment the look and feel of the site, and I’ve been able to use the site to help people learn what I offer through YFS. I feel confident sending people to my website!
— Kimberly Young, Founder, Young Financial Success
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